Zeenat Javaid




Marketing PortfolioAbout
Creative Marketing 
Branding
Design
Strategy
M.S, BFA - University of Southern CaliforniaExpected Graduation: May 2027Network:
Fine Arts; Integrated Design, Business, and Technology



ABOUT ME


My name is Zeenat, I’m a creative and designer located in Los Angeles, CA. 

My passion for community comes through all aspects of my creative endeavors, from visual storytelling to live engagement. I am driven to connect people with eachother and with the world around them.

I love painting, tattooing clients, dancing, trying new restaurants, and traveling

CLIENTS

  • Roc Nation Management Roster:            
                    A$AP Rocky
                    Megan Thee Stallion
                    Ayra Starr   
                    Lil Uzi Vert
                    Alicia Keys
                    Christina Aguilera
                    NRGY by Revo
  • USC Athletics
  • Paper Planes
  • CTZN Cosmetics
  • USC Flavors
                    Din Tai Fung - Partnership
                    June Shine
                    Vita Coco                
                    Amino Ave


Creative Marketing



A$AP ROCKY



DON’T BE DUMB Album Rollout: 
Design, Live Activation, Data Capture, Partnerships

As an artist marketing intern at Roc Nation, I worked closely with our client A$AP Rocky and his management and creative teams to develop and execute creative marketing strategies for his album DON’T BE DUMB, his first release in over 7 years. This included development for and execution of live activations, partnerships, and original official artworks in supplement to the ongoing project. 

Rocky’s performance at Camp Flog Gnaw 2025, following his iconic appearance at Rolling Loud 2025, required a cultural moment that addressed the tense sentiment of his fans, whilst also continuing the subversive storytelling of AWGE. 

One project in specific is a live activation, wherein I designed exclusive artwork for an AWGE Statue of Liberty $100 Bill, with an ‘Album Never Coming Out’ tease at the back. The QR code here links to the artist’s exclusive new merch drop. 

Skills:                           
  1. Graphic Design
  2. Photo Curation
  3. Brand Outreach

Tools:
  1. Adobe Photoshop
  2. Adobe Illustrator
  3. Instagram
  4. X









A$AP Rocky Paris Fashion Week 2025: Campaign Development, Positioning, Creative Partnerships

In June 2025, our client was pursuing, in coordination with his creative brand AWGE, his second appearance at Paris Fashion Week. 

I worked directly with the client, his creative team, and his management team to develop and execute live and digital strategy including putting together investor facing decks, tracking key timelines, and conducting partnership outreach.

In these decks, I spearheaded the copywriting for defining the AWGE brand, as well as developed campaign ideas. Some of these included partnerships with visual artists, OOH, event theming: metal detectors, and post show pop-up activations, partnerships, and community centered initiatives.  
I presented and pitched the attached slides to the client directly.

   Skills:                               
  1. Copywriting
  2. Competitive Analysis 
  3. Graphic Design
  4. Photo Curation
  5. Partner Outreach

Tools:
  1. Adobe Photoshop
  2. Google Workspace
  3. Instagram
  4. X



MEGAN THEE STALLION

LOVERGIRL Rollout Campaign: Digital Marketing Development


As an Artist Marketing Intern at Roc Nation, I worked closely with the digital team to develop unique, engaging digital campaigns to promote the release of Megan Thee Stallion’s new single “Lover Girl”. 

Specifically, I spearheaded the creation of a client facing deck that included 20+ ideas, particularly an activation including Jacob Dior, the producer of the track- whom Megan later went on to bring out at Hottieween.


   Hottieween 2025: Partnerships, Creative Development


I worked cross-functionally with Megan’s creative team and the Roc Nation digital team to develop the ways in which brands could effectively activate at Hottieween (an annual fundraiser for Megan’s philanthropic organisation: The Pete and Thomas Foundation). 

This included a detailed partner and client facing deck made for Dickies X Hottieween, which outlined brand integration at the event. Additional decks were developed for sponsors such as Nandos and Maruchan. 


Skills:                       
  1. Digital Campaign Development
  2. Photo Curation
  3. Live Fan Engagement
  4. Creative Direction: Live Activations (Partners & Sponsors)

Tools:

  1. Google Workspace
  2. Instagram
  3. Tiktok










AYRA STARR

“Hot Body” Rollout


As an Artist Marketing Intern at Roc Nation, I worked closely with Ayra Starr’s management and distribution teams, as well as the client herself in developing, pitching, and executing various marketing strategies for her single “Hot Body”.  

Leading this campaign with a strategy to widen Ayra’s more international audience to a more US based one, much of Ayra’s promotion took place within the US itself. 

The marketing strategy included live activations, digital strategies, as well as photoshoot and visual content ideation, and execution. Some elements of this rollout that I worked on specifically included a workout takeover at John Reed LA, ‘hot body’ bodyguards, and a tiktok dance trend with her track.

“Hot Body” and its rollout became a sensation, with several weeks of seeding leading up to a performance with Coldplay on their tour after its release.  The track was featured in Rolling Stone’s “100 best songs of 2025” article.

Skills:                      
  1. Campaign Development
  2. Photo Curation
  3. Live Fan Engagement
  4. Creative Direction: Live Activations (Partners & Sponsors)
  5. Video Editing

Tools:

  1. Adobe Premiere Pro
  2. Google Workspace
  3. Instagram
  4. Tiktok






CHRISTINA AGUILERA




Erewhon X Christina: Positioning, Partnerships, Production Design, Visual Creative Direction

During my time at Roc Nation, I spent six months working with Christina Aguilera and her management team to position, develop, and research an upcoming partnership for a smoothie collaboration with the iconic Erewhon brand.  

I developed decks for the direction of the collaboration, including ideation for naming, visual imagery, and creative direction for her promotion and content shoot. I was excited to find the throughline between Christina’s music and her creative endeavors as I approached this project.

The “Favorite Things” Smoothie references and celebrates Christina’s ‘My Kind of Christmas’ Album’s 25th release anniversary, as well as her upcoming ‘Christmas in Paris’ Album.
  Skills:                              
  1. Production Design
  2. Visual Ideation
  3. Campaign Development

Tools:
  1. Adobe Photoshop
  2. Google Workspace
  3. Instagram
  4. X



Branding



FLAVORS



   Creative Direction, Design, Branding, Social Media Management

As the creative director of USC Flavors,  I worked closely with the executive team of this emerging events organisation, leading the development of a unqiue visual personality and brand. Through proprietary graphic design for events, storytelling, and interactive social media marketing strategies, I continue to spearhead the ever-changing persona of the entity, gaining a +374% increase in average post views and a +137% increase in account reach since my time in the position.


Skills:  
                           
  1. Original Interactive Content
  2. Branded Content 
  3. Collaborative Content 
  1. Graphic Design
  2. Photo Curation

Tools:

  1. Adobe Photoshop
  2. Adobe  Illustrator
  3. Instagram

See our content                   






ADDITIONAL CLIENT PROJECTS




Competitive Analyses: A$AP Rocky

As an artist marketing intern at Roc Nation, I worked closely with our client A$AP Rocky and his management and creative teams to develop and execute creative marketing strategies for his musical persona. This included specific competitive analyses research pulling references from the artist’s peers for merchandise rollout strategies. Data was thoroughly collected and visualised for client management reference. 

Skills:

  1. Research
  2. Competitive Analyses

Tools:

  1. Excel
  2. Adobe Photoshop
  3. Google Slides

Roc Nation: Brand

As an Artist Marketing intern at Roc Nation, I worked with the creative team in New York to develop imagery for the Roc Nation visual brand.

I brainstormed and deeloped a management facing decks that referenced various fashion and internet subcultures, helping develop a specific visual direction for the brand.

Skills:

  1. Moodboards
  2. Graphic Design
  3. Photo Curation

Tools:

  1. Adobe Photoshop
  2. Adobe  Illustrator
  3. Instagram
  4. Slides    

MORE PROJECTS



CTZN Cosmetics

As a graphic design intern at CTZN Cosmetics, I worked closely with the executive team of the firm to develop their reimagined brand, targeting Gen-Z demographics.  I was able to do this through editng investor facing pitch decks (under NDA), as well as developing creative visual social media content. This included a re-imagined instagram feed, as well as proprietary content used in story and grid post content.

Skills:

  1. Exclusive Branded Content
  2. Graphic Design
  3. Photo Curation

Tools:

  1. Adobe Photoshop
  2. Adobe  Illustrator
  3. Instagram    



NRGY by REVO

As an Artist Marketing intern at Roc Nation, I worked with J Balvin’s management team to develop their reimagined social media presence for his collaborative sunglass brand: NRGY.

I brainstormed and deeloped client facing decks (under NDA) that reimagined the brand’s social media strategy to target Gen-Z demographics. This included a re-imagined instagram feed, as well as proprietary content used in story and grid post content.

Skills:

  1. Exclusive Branded Content
  2. Graphic Design
  3. Photo Curation

Tools:

  1. Adobe Photoshop
  2. Adobe  Illustrator
  3. Instagram    




Design




PROJECTS


Displayed is a range of projects, both professional and personal, highlighting design proficiencies and experiences of mine. 

A significant portion of my professional and personal experience has been on the creative side of any external facing endeavor, including social media graphics, product design, and merchandising. 


Skills:

  1. Graphic Design
  2. Motion Graphics
  3. 3D Modeling
  4. Experiential Installation

Tools:
 
  1. Adobe CC
  2. Solidworks
  3. Procreate
  4. Twinmotion
  5. Revit

Clients:
  1. USC Athletics
  2. Paper Planes
  3. CTZN Cosmetics
  4. Momofuku
  5. USC Flavors   
                        June Shine
                        Amino Ave  
                        Momofuku
                        Vita Coco

                   
                     






    Product Strategy








    LEMON LIGHT STUDIOS




    Through USC’s Iovine and Young Academy, I worked in a cross-fucntional team contracted by Lemonlight to develop SuperHero, an AI powered worflow platform for video production management, I oversaw product stratergy, competitive analyses, UX development to automate scheduling, resouce allocation, and creative briefing.  

    Collaboraing closely with Lemonlight’s executive team and our mentor Thomas Dadourian, I coordinated sprints, created investor-facing decks in Figma.  This project bridged human creative production and intelligent automation, demonstrating how AI can scale storytelling without compromising human creativity.




    Skills:
    1. Project Management
    2. UI/UX Design
    3. AI Agentic Workflow Development

    Tools:

    1. Figma
    2. Notion
    3. Veo3
    4. OpenAI Sora