Branding
HYATT REGENCY NEWPORT BEACH
Through USC’s Iovine and Young Academy, I worked in a cross-functional team contracted by the Hyatt Regency Newport Beach to develop marketing and design strategy solutions to uplift the brand and transient guest experience at the hotel.
I spearheaded and pitched a proprietary branding initiative positioning the amenities as a distinct entity under the Hyatt umbrella. I led the graphic rebrand and helped shape the experiential and digital marketing strategy.
See ‘Strategy’ for more information.
Skills:
- Project Management
- Branding
- Live Marketing
- Digital Marketing
Tools:
- Figma
- Notion
- Adobe Illustrator
- Adobe Photoshop
FLAVORS
As the creative director of USC Flavors, I worked closely with the executive team of this emerging events organisation, leading the development of a unqiue visual personality and brand. Through proprietary graphic design for events, storytelling, and interactive social media marketing strategies, I continue to spearhead the ever-changing persona of the entity, gaining a +374% increase in average post views and a +137% increase in account reach since my time in the position.
Skills:
- Original Interactive Content
-
Branded Content
- Collaborative Content
- Graphic Design
- Photo Curation
Tools:
- Adobe Photoshop
- Adobe Illustrator
- Instagram
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ADDITIONAL CLIENT PROJECTS
Competitive Analyses: A$AP Rocky
As an artist marketing intern at Roc Nation, I worked closely with our client A$AP Rocky and his management and creative teams to develop and execute creative marketing strategies for his musical persona. This included specific competitive analyses research pulling references from the artist’s peers for merchandise rollout strategies. Data was thoroughly collected and visualised for client management reference.
Skills:
- Research
- Competitive Analyses
Tools:
- Excel
- Adobe Photoshop
- Google Slides
Roc Nation: Brand
As an Artist Marketing intern at Roc Nation, I worked with the creative team in New York to develop imagery for the Roc Nation visual brand.
I brainstormed and deeloped a management facing decks that referenced various fashion and internet subcultures, helping develop a specific visual direction for the brand.
Skills:
- Moodboards
- Graphic Design
- Photo Curation
Tools:
- Adobe Photoshop
- Adobe Illustrator
- Slides
MORE PROJECTS
CTZN Cosmetics
As a graphic design intern at CTZN Cosmetics, I worked closely with the executive team of the firm to develop their reimagined brand, targeting Gen-Z demographics. I was able to do this through editng investor facing pitch decks (under NDA), as well as developing creative visual social media content. This included a re-imagined instagram feed, as well as proprietary content used in story and grid post content.
Skills:
- Exclusive Branded Content
- Graphic Design
- Photo Curation
Tools:
- Adobe Photoshop
- Adobe Illustrator
NRGY by REVO
As an Artist Marketing intern at Roc Nation, I worked with J Balvin’s management team to develop their reimagined social media presence for his collaborative sunglass brand: NRGY.
I brainstormed and deeloped client facing decks (under NDA) that reimagined the brand’s social media strategy to target Gen-Z demographics. This included a re-imagined instagram feed, as well as proprietary content used in story and grid post content.
Skills:
- Exclusive Branded Content
- Graphic Design
- Photo Curation
Tools:
- Adobe Photoshop
- Adobe Illustrator