Creative Marketing
A$AP ROCKY
DON’T BE DUMB Album Rollout:
Design, Live Activation, Data Capture, Partnerships
As an artist marketing intern at Roc Nation, I worked closely with our client A$AP Rocky and his management and creative teams to develop and execute creative marketing strategies for his album DON’T BE DUMB, his first release in over 7 years.
This included development for and execution of live activations, partnerships, and original official artworks in supplement to the ongoing project. I designed official artworks for the album inlcuding cover, label and vinyl.
Rocky’s performance at Camp Flog Gnaw 2025, following his iconic appearance at Rolling Loud 2025, required a cultural moment that addressed the tense sentiment of his fans, whilst also continuing the subversive storytelling of AWGE.
One project in specific is a live activation, wherein I designed exclusive artwork for an AWGE Statue of Liberty $100 Bill, with an ‘Album Never Coming Out’ tease at the back. The QR code here links to the artist’s exclusive new merch drop.
Skills:
- Graphic Design
- Photo Curation
- Brand Outreach
Tools:
- Adobe Photoshop
- Adobe Illustrator
- Instagram
- X
A$AP Rocky Paris Fashion Week 2025: Campaign Development, Positioning, Creative Partnerships
In June 2025, our client was pursuing, in coordination with his creative brand AWGE, his second appearance at Paris Fashion Week.
I worked directly with the client, his creative team, and his management team to develop and execute live and digital strategy including putting together investor facing decks, tracking key timelines, and conducting partnership outreach.
In these decks, I spearheaded the copywriting for defining the AWGE brand, as well as developed campaign ideas. Some of these included partnerships with visual artists, OOH, event theming: metal detectors, and post show pop-up activations, partnerships, and community centered initiatives.
I presented and pitched the attached slides to the client directly.
Skills:
- Copywriting
- Competitive Analysis
- Graphic Design
- Photo Curation
- Partner Outreach
Tools:
- Adobe Photoshop
- Google Workspace
- Instagram
- X
MEGAN THEE STALLION
LOVERGIRL Rollout Campaign: Digital Marketing Development
As an Artist Marketing Intern at Roc Nation, I worked closely with the digital team to develop unique, engaging digital campaigns to promote the release of Megan Thee Stallion’s new single “Lover Girl”.
Specifically, I spearheaded the creation of a client facing deck that included 20+ ideas, particularly an activation including Jacob Dior, the producer of the track- whom Megan later went on to bring out at Hottieween.
Hottieween 2025: Partnerships, Creative Development
I worked cross-functionally with Megan’s creative team and the Roc Nation digital team to develop the ways in which brands could effectively activate at Hottieween (an annual fundraiser for Megan’s philanthropic organisation: The Pete and Thomas Foundation).
This included a detailed partner and client facing deck made for Dickies X Hottieween, which outlined brand integration at the event. Additional decks were developed for sponsors such as Nandos and Maruchan.
Skills:
- Digital Campaign Development
- Photo Curation
- Live Fan Engagement
- Creative Direction: Live Activations (Partners & Sponsors)
Tools:
- Google Workspace
- Tiktok
AYRA STARR
“Hot Body” Rollout
As an Artist Marketing Intern at Roc Nation, I worked closely with Ayra Starr’s management and distribution teams, as well as the client herself in developing, pitching, and executing various marketing strategies for her single “Hot Body”.
Leading this campaign with a strategy to widen Ayra’s more international audience to a more US based one, much of Ayra’s promotion took place within the US itself.
The marketing strategy included live activations, digital strategies, as well as photoshoot and visual content ideation, and execution. Some elements of this rollout that I worked on specifically included a workout takeover at John Reed LA, ‘hot body’ bodyguards, and a tiktok dance trend with her track.
“Hot Body” and its rollout became a sensation, with several weeks of seeding leading up to a performance with Coldplay on their tour after its release. The track was featured in Rolling Stone’s “100 best songs of 2025” article.
Skills:
- Campaign Development
- Photo Curation
- Live Fan Engagement
- Creative Direction: Live Activations (Partners & Sponsors)
- Video Editing
Tools:
- Adobe Premiere Pro
- Google Workspace
- Tiktok
CHRISTINA AGUILERA
Erewhon X Christina: Positioning, Partnerships, Production Design, Visual Creative Direction
During my time at Roc Nation, I spent six months working with Christina Aguilera and her management team to position, develop, and research an upcoming partnership for a smoothie collaboration with the iconic Erewhon brand.
I developed decks for the direction of the collaboration, including ideation for naming, visual imagery, and creative direction for her promotion and content shoot. I was excited to find the throughline between Christina’s music and her creative endeavors as I approached this project.
The “Favorite Things” Smoothie references and celebrates Christina’s ‘My Kind of Christmas’ Album’s 25th release anniversary, as well as her upcoming ‘Christmas in Paris’ Album.
Skills:
- Production Design
- Visual Ideation
- Campaign Development
Tools:
- Adobe Photoshop
- Google Workspace
- Instagram
- X