Zeenat Javaid


Marketing PortfolioNetwork:
M.S, BFA - University of Southern California: Fine Arts; Integrated Design, Business, and TechnologyExpected Graduation: May 2027
 


ABOUT ME


My name is Zeenat, I’m a creative and designer located in Los Angeles, CA.

My passion for community comes through all aspects of my creative endeavors, from visual storytelling to live engagement. I am driven to connect people with eachother and with the world around them.

I love painting, tattooing clients, dancing, trying new restaurants, and traveling

CLIENTS

  • Roc Nation Management Roster:            
                    A$AP Rocky
                    Megan Thee Stallion
                    Ayra Starr  
                    Lil Uzi Vert
                    Alicia Keys
                    Christina Aguilera
                    NRGY by Revo
  • USC Athletics
  • Paper Planes
  • CTZN Cosmetics
  • USC Flavors
                    Din Tai Fung - Partnership
                    June Shine
                    Vita Coco                
                    Amino Ave




Strategy










HYATT REGENCY
NEWPORT BEACH



Through USC’s Iovine and Young Academy, I worked in a cross-functional team contracted by the Hyatt Regency Newport Beach to develop marketing and design strategy solutions to uplift the brand and transient guest experience at the hotel. 

I spearheaded and pitched a proprietary branding initiative positioning the amenities as a distinct entity under the Hyatt umbrella. I led the graphic rebrand and helped shape the experiential and digital marketing strategy. I was also instrumental in developing the structure and specifications for a proprietary booking platform for Newporter26 to streamline marketing and operations.




Skills:
  1. Project Management
  2. UI/UX Design
  3. Branding
  4. Live Marketing
  5. Digital Marketing

Tools:

  1. Figma
  2. Notion
  3. Adobe Illustrator
  4. Adobe Photoshop








LEMON LIGHT STUDIOS




Through USC’s Iovine and Young Academy, I worked in a cross-functional team contracted by Lemonlight to develop SuperHero, an AI powered worflow platform for video production management, I oversaw product stratergy, competitive analyses, UX development to automate scheduling, resouce allocation, and creative briefing.  

Collaboraing closely with Lemonlight’s executive team and our mentor Thomas Dadourian, I coordinated sprints, created investor-facing decks in Figma.  This project bridged human creative production and intelligent automation, demonstrating how AI can scale storytelling without compromising human creativity.




Skills:
  1. Project Management
  2. UI/UX Design
  3. AI Agentic Workflow Development

Tools:

  1. Figma
  2. Notion
  3. Veo3
  4. OpenAI Sora